We are also 100 percent positive the world would be a better place if everyone had a pet in their lives.

Our motto

Enrichment for every pet

Why we come to work every day

“What a privilege, that we get to decide what kind of life our pets get to live”

Our passion is to ensure our dogs and cats are living their best lives, and we believe providing our pets with outlets for their natural canine and feline behaviour is central to their happiness.

Our motto in action

We carefully select a range of functional, high-quality, pet-centric enrichment products that have the power to transform the lives of pets and their people.